Mandana Quits Her Job to Build the Attention Marketplace
season S4 · episode 12 · block #882191
synopsis
Mandana announces she quit her job to work full-time on NextBlock, and the couple uses this milestone to explain their company's attention marketplace business model in detail. They lay out how NextBlock will let citizens price and sell their attention to advertisers, taking only a hosting fee, and why this is superior to legacy social media advertising.
quotes
"It's so volatile that I don't work anymore. And as of today, me too."
"If Elon wanted to do that on NextBlock, he would have to pay."
"Assuming that it's dying, what's going to replace it? What's the thing that comes after it?"
"They're earning magical internet money to be able to spend it out to content creators."
"So much nonsense, so many assumptions." (on legacy ad targeting)
"I said, babe, we need you full time on NextBlock. So I just quit my job."
"In one halving, we both quit our jobs and had a baby. Let's see what happens in one more halving."
topics
Mandana quitting her job to go full-time on NextBlockThe NextBlock attention marketplace business model explained in fullHow advertisers benefit: completion rates, opt-out data, no bots (Strike KYC)Billboard as the proof of concept (Million Dollar Homepage homage)The death of legacy social media advertisingBitcoin enabling entrepreneurship and family businessNextBlock as a TikTok-like experience with no algorithmContent creators earning "magical internet money"